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Online TV in the United States - statistics & facts

The United States remains one of the largest pay TV markets, yet the industry faces a significant shift as an increasingly number of viewers cancel subscriptions due to high prices and the ever-expanding selection of online video alternatives. And while pay TV is falling out of favor, the penetration rate of virtual multichannel video programming distributors (commonly abbreviated as vMVPD) and broadband-only TV in the U.S. have steadily increased over the past years.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Number of vMVPD households in the U.S.
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  • Share of daily time spent with traditional TV in the U.S.
  • ****%
  • Number of broadband only TV households in the U.S.
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·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic

Video Streaming

Number of vMVPD subscribers in the U.S. 2022-2025

TV

Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024

TV

Revenue of vMVPD and MVPD in the U.S. 2022-2023

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Overview

5

Overview

Devices

5

Devices

Advertising

4

Advertising

Platforms

7

Platforms

Consumer behavior

6

Consumer behavior

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