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Share of adults who would prefer that TV ads they saw were tailored to their interests and preferences in the United States as of April 2020, by age

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Sources

Release date

April 2020

Region

United States

Survey time period

April 1 to 3, 2020

Number of respondents

2,681 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Would you prefer that the TV ads you see be tailored to your interests and preferences?

Citation formats

Preference towards tailored TV ads in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2021
During a 2020 survey carried out in the United States, **** percent of respondents aged 18 to 34 stated that they would prefer that the TV ads they saw be tailored to their interests and preferences; the same was true was for **** percent of respondents aged 35 to 54 and ** percent aged 55 or older.
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