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Most popular types of Super Bowl ads according to viewers in the United States as of October 2024

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Sources

Release date

January 2025

Region

United States

Survey time period

October 2024

Number of respondents

1,000 respondents

Special properties

among viewers across geographies, genders, ages and ethnicities

Method of interview

Online survey

Citation formats

Most popular Super Bowl ad types in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2025

According to a survey conducted among viewers in the United States in October 2024, ** percent said hilarious ads were their favorite type of Super Bowl ad. This was followed by ** percent of respondents citing throwback ads, while percent mentioned interactive ads. 

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Super Bowl advertising in the U.S.
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