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Most effective Super Bowl LVIII brands among viewers in the United States as of February 12, 2024 (index score)

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Sources

Release date

February 2024

Region

United States

Survey time period

as of February 21, 2024

Number of respondents

4,950 respondents

Supplementary notes

Source evaluated content using a content testing platform, including facial coding, eye tracking and survey responses, to determine which had the biggest emotional and business impact on viewers.

Citation formats

Most effective Super Bowl brands in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 6, 2025

NFL's "Born To Play" ad topped a ranking of the most effective Super Bowl LVIII commercials among viewers in the United States in Feburary 2024, reaching an aggregated creative effectiveness score (CES) of ****. Popeye's "The Wait Is Over" followed with a score of ****, while Uber Eats' "Don't Forget' rounded out the top three with ****.Ìý

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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