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Leading industries in TV advertising in South Korea as of November 2024, by share of voice

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Source

Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

share of set-top boxes exposed to ads, including repeats

Supplementary notes

Values may not add up to 100 percent due to rounding.

Citation formats

Major industries in TV ads South Korea 2024, by share of voice

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2025

Between January and November 2024, the health and medical industry in South Korea had the largest share of voice (SOV) in the context of TV advertising, at ** percent. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to TV ads featuring a given brand model, including repeats.

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Statistics on " TV advertising in South Korea "

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Other statistics that may interest you TV advertising in South Korea

Advertising industry overview

6

TV advertising

5

TV use

6

Terrestrial TV advertising

8

Cable TV advertising

7

Leading advertisers

6

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Topics

TV advertising in South KoreaAdvertising industry in South KoreaDigital advertising in South KoreaTelevision industry in South KoreaTV consumption in South Korea
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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