Sweden: experience with influencer marketing by time frame 2019| ��ƽ��

How many years of experience do you have with influencer marketing?

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Release date

February 2019

More information

Region

Sweden

Survey time period

January 2019

Number of respondents

44 respondents

Special properties

media agencies, advertisers, full service agencies, influencer agencies

Supplementary notes

This question was phrased by the source as follows: "Hur lång erfarenhet har du av Influencer Marketing?"

Citation formats

According to survey conducted in 2019, most of Swedish media and full-service agencies, advertisers and influencer agencies have experience in Influencer Marketing. ** percent of respondents stated to have an experience of *** to three years and half of individuals interviewed have an experience of even **** to six years.

What is Influencer Marketing?

Influencer Marketing uses specifically opinion makers with a wide-reaching community on especially social media platforms for marketing and communication purposes. The goal is to increase the value and credibility of one's own brand, based on the target group’s trust in the influencers. Many enterprise brand strategists and marketers stated in a 2017 survey that Influencer Marketing will be integrated in all their marketing activities. ** percent of these respondents even believed that it will become a primary marketing channel.

Companies use of influencers

In fact, another poll from 2018 found that Influencer Marketing is already an integral marketing component for ** percent of Swedish e-commerce companies. In most cases, companies paid influencers in a Cost Per Mille (per thousand views) way. Other payment methods include, amongst others, a fixed price and Cost Per Click.