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YouTube influencer engagement rates worldwide in 2023, by follower count

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Sources

Release date

February 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source does not provide an exact date of survey.

Citation formats

YouTube influencer engagement rates worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 1, 2024

In 2023, YouTube influencers with between 1,000 and followers had an engagement rate, amounting to *** percent. The rate for influencers with more 1,000,000 followers was higher - *** percent.

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Statistics on " YouTube advertising and marketing in the United States "

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Global overview

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Marketer usage and influencers

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Market leaders

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Consumer insights

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