"Zhongcao", a popular Chinese term meaning "planting grass" originally, describes the effect of recommendation-based marketing strategy as "to plant a seed in one's mind". It is commonly used to promote fashion, cosmetics, and food products in China. According to a survey conducted in March 2022, almost a half of respondents recalled to **** times of their purchase decisions had been affected by such marketing strategy.
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iiMedia Research. (March 14, 2022). Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. "Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times." Chart. March 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. (2022). Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research. "Share of Respondents Convinced by Recommendation-based Marketing (Zhongcao) in China as of March 2022, by Number of times." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2022, /statistics/1304717/china-consumer-experience-of-influencer-marketing/
iiMedia Research, Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times ÌÇÐÄÆƽâ°æ, /statistics/1304717/china-consumer-experience-of-influencer-marketing/ (last visited July 28, 2026)
Share of respondents convinced by recommendation-based marketing (Zhongcao) in China as of March 2022, by number of times [Graph], iiMedia Research, March 14, 2022. [Online]. Available: /statistics/1304717/china-consumer-experience-of-influencer-marketing/
