In 2023, most Swedish e-commerce companies perceived influencer marketing positively. According to the survey, nearly one in four e-commerce companies reported that their latest influencer collaboration led to increased sales. Similarly, around ** percent of companies deemed that working with content creators helped build their brand and led to many new customers. Nonetheless, roughly ** percent of e-retailers felt that influencer marketing was not a worthwhile investment, and percent did not reach new target audiences.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PostNord. (February 17, 2023). Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. "Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023." Chart. February 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. (2023). Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord. "Opinions of E-commerce Professionals about Influencer Marketing Impact on Business in Sweden in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2023, /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
PostNord, Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/ (last visited July 31, 2026)
Opinions of e-commerce professionals about influencer marketing impact on business in Sweden in 2023 [Graph], PostNord, February 17, 2023. [Online]. Available: /statistics/1376179/sweden-e-commerce-companies-opinions-influencer-marketing/
