��ƽ��

Conversion rate of online shoppers worldwide from 1st quarter 2025 to 1st quarter 2026, by country and region

Country/region	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1' 26
Switzerland	3.5%	3%	2.5%	2.3%	2.3%
Netherlands	2.3%	2.5%	2.1%	2.1%	2.1%
United Kingdom	2.4%	2.2%	2.1%	2.5%	2%
United States	1.9%	1.9%	1.8%	2.1%	1.6%
Germany	2%	2.1%	1.9%	1.9%	1.5%
Portugal	1.9%	1.7%	1.7%	1.8%	1.5%
Australia	1.7%	1.7%	1.7%	2.1%	1.4%
Canada	1.9%	1.8%	1.6%	1.9%	1.4%
Global average	1.7%	1.7%	1.6%	1.8%	1.4%
New Zealand	1.5%	1.4%	1.5%	1.7%	1.4%
Belgium	1.6%	1.5%	1.6%	1.4%	1.3%
France	1.3%	1.2%	1.3%	1.3%	1.2%
Spain	1.7%	1.1%	1.2%	1.2%	1.1%
Poland	1.2%	1.2%	1.4%	1.4%	1.1%
Japan	1.1%	1.2%	1.2%	1%	1%
Nordics	1.6%	1.6%	1.6%	1.7%	0.9%
Italy	0.9%	0.8%	0.9%	0.8%	0.9%
UAE	0.9%	0.8%	0.8%	0.7%	0.6%
Mexico	0.4%	0.5%	0.5%	0.6%	0.4%
South Korea	0.5%	0.6%	0.4%	0.4%	0.3%

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Release date

April 2026

More information

Region

Worldwide

Survey time period

Q1 2025 to Q1 2026

Citation formats

During the first quarter of 2026, 1.4 percent of visits to e-commerce websites worldwide converted to purchases. In Switzerland, online shopper conversion rates stood at 2.3 percent.

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the first quarter of 2026, about three-quarters of retail site visits worldwide came from smartphones and generated more than two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

Other statistics on the topic
E-commerce checkout behavior

British online shopper conversion rate 2024-2026

Leading online shopping platforms among Gen Z consumers globally 2026

Global online shopper conversion rate 2024, device

Negative aspects of online shopping according to buyers in Spain 2025

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce checkout behavior "

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you E-commerce checkout behavior

Spotlight: Buy now, pay later

7

Cart abandonment

8

Digital payment preferences

7

Online orders

6

Conversion

6

Overview

5

Further Content: You might find this interesting as well

Topics

E-commerce worldwide

Mobile commerce in the United States

Social commerce

Gen Z online shopping behavior

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how ��ƽ�� can support your business.