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Opinions of retailers on TikTok Shop in Germany in 2024

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Sources

Release date

October 2024

Region

Germany

Survey time period

2024

Number of respondents

100 retailers, wholesalers, and manufacturers from various industries

Citation formats

Retailer opinions on TikTok Shop in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

A 2024 survey among German industry professionals revealed that ** percent of them believe that TikTok is always setting new trends. However, around ** percent of respondents thought that TikTok's e-commerce feature, TikTok Shop, is a direct competitor to their own company. Only ** percent of the retailers planned to use TikTok Shop for their own sales activities, while more than half do not plan to do so.

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Topics

TikTok Shop in EuropeSocial commerce in EuropeOnline shopping in EuropeTikTokTikTok marketing
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