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Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2024, by device

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Source

Release date

May 2025

Region

United States

Survey time period

November 1 to December 31, 2024

Supplementary notes

The source does not provide the date of release, the date used is the one of last access.

Citation formats

E-commerce conversion rate on holiday shopping days in the U.S. 2024, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2025

In 2024, Cyber Monday was the online shopping day with the highest e-commerce conversion rate in the United States during the holiday season, regardless of device. While the event registered a desktop conversion rate of seven percent, mobile was around 4.6 percent. Following closely behind was Black Friday, with a conversion rate of approximately 6.5 percent for desktop and 3.3 percent for mobile.

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Statistics on " E-commerce in the United States "

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Other statistics that may interest you E-commerce in the United States

Overview

7

Leading players

7

Online traffic & mobile apps

8

Device usage

5

Online shoppers

6

Segments

6

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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