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Average distribution of invalid followers of key opinion leaders (KOLs) in China in 2023

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Sources

Release date

March 2024

Region

China

Survey time period

2023

Special properties

six social media platforms covering Weibo, WeChat Official Accounts, WeChat Video Channel, Xiaohongshu, Douyin, and Kuaishou

Supplementary notes

Invalid followers refer to fake accounts which are created to boost marketing effects or social influence and their activities do not reflect an actual viewpoint and action in the reality.

Citation formats

Average distribution of valid and invalid KOL followers in China 2023

Published by Thuy D., Jun 12, 2024

In 2023, the average share of valid KOL (aka key opinion leader) followers in China slightly increased by *** percent points to approximately **** percent. The proportions of fake follower accounts and invalid social media interactions detected from nano and micro influencers (or key opinion consumers) were higher compared to those from macro influencers.

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
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per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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