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Leading social media platforms online users shop from in Brazil in 2024
Most used social commerce platforms in Brazil 2024
In Brazil, according to a survey conducted in 2024, Instagram was the most used social commerce platform for consumers to shop from, with over ** percent. Facebook followed as the second most used with ** percent, and TikTok came in third.
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Overview
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Shopping behavior
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Further Content: You might find this interesting as well
* For commercial use only
Basic Account
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
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per month, billed annually
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- Free Statistics
- Premium Statistics
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Professional Account
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CNN Brasil. (July 2, 2025). Leading social media platforms online users shop from in Brazil in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/
CNN Brasil. "Leading social media platforms online users shop from in Brazil in 2024." Chart. July 2, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/
CNN Brasil. (2025). Leading social media platforms online users shop from in Brazil in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/
CNN Brasil. "Leading Social Media Platforms Online Users Shop from in Brazil in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2025, /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/
CNN Brasil, Leading social media platforms online users shop from in Brazil in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/ (last visited July 28, 2026)
Leading social media platforms online users shop from in Brazil in 2024 [Graph], CNN Brasil, July 2, 2025. [Online]. Available: /statistics/1620660/top-social-media-platform-e-commerce-market-brazil/
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