In the first quarter of 2026, about 1.67 percent of visits to e-commerce websites in Great Britain converted to purchases. In the same quarter of the following year, the conversion rate by British online shoppers was about 1.75 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Kibo. (June 3, 2026). Conversion rate of online shoppers in Great Britain from 1st quarter 2024 to 1st quarter 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/960419/online-shopper-conversion-rate-gb/
Kibo. "Conversion rate of online shoppers in Great Britain from 1st quarter 2024 to 1st quarter 2026." Chart. June 3, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/960419/online-shopper-conversion-rate-gb/
Kibo. (2026). Conversion rate of online shoppers in Great Britain from 1st quarter 2024 to 1st quarter 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/960419/online-shopper-conversion-rate-gb/
Kibo. "Conversion Rate of Online Shoppers in Great Britain from 1st Quarter 2024 to 1st Quarter 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Jun 2026, /statistics/960419/online-shopper-conversion-rate-gb/
Kibo, Conversion rate of online shoppers in Great Britain from 1st quarter 2024 to 1st quarter 2026 ÌÇÐÄÆÆ½â°æ, /statistics/960419/online-shopper-conversion-rate-gb/ (last visited July 15, 2026)
Conversion rate of online shoppers in Great Britain from 1st quarter 2024 to 1st quarter 2026 [Graph], Kibo, June 3, 2026. [Online]. Available: /statistics/960419/online-shopper-conversion-rate-gb/