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Share of consumers who use selected methods to communicate with brands in the United States as of November 2018, by generation

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Source

Release date

February 2019

Region

United States

Survey time period

November 9 to19, 2018

Number of respondents

2,515 respondents

Method of interview

Online survey

Citation formats

Consumer preference for communication methods with brands U.S. 2018, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 17, 2019
In a survey of consumers in the United States, conducted in November 2018, ** percent of MiIlennial respondents chose newsletter subscription to keep in touch with a brands, while the same was true for ** percent of Gen X respondents. Subscription to text messages was the least popular communication channel chosen by either generation.
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