As of November 2023, **** of adults surveyed in the United States reported being more likely to engage in brand loyalty programs then than during the year preceding the survey. Among millennial respondents, the share reached ** percent, and it stood at ** percent among responding Gen Zers.
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Marigold. (February 20, 2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation." Chart. February 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. (2024). Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold. "Percentage of Consumers More Likely to Increase Their Participation in Loyalty Programs in The United States as of November 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2024, /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
Marigold, Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/ (last visited July 15, 2026)
Percentage of consumers more likely to increase their participation in loyalty programs in the United States as of November 2023, by generation [Graph], Marigold, February 20, 2024. [Online]. Available: /statistics/1367912/us-consumers-intend-join-loyalty-programs-generation/
