According to a survey conducted among consumers in the United States in October 2023, ** percent of Gen Z and ** percent of Millennial respondents said they only bought from brands they considered sustainable or that matched their values. Sustainability was considered alongside with other factors when choosing brands by ** percent of Gen Z and ** percent of Millennial respondents. The generation with the largest share of consumers who said to seldom consider sustainability while choosing between brands was Gen X, with ** percent of its respondents saying so.
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Stifel. (December 6, 2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. "Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. (2023). Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel. "Influence of Sustainability on Consumer Decision-making While Choosing Brands in The United States as of October 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
Stifel, Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/ (last visited July 31, 2026)
Influence of sustainability on consumer decision-making while choosing brands in the United States as of October 2023, by age [Graph], Stifel, December 6, 2023. [Online]. Available: /statistics/1305413/influence-of-sustainability-consumer-brand-choice-us/
