The source adds the following information: For this ranking, YouGov BrandIndex first screened all of its 406 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"
The source does not specify the number of respondents.
Citation formats
Leading brands among Millennials in Denmark 2019, ranked by Word of Mouth score
This statistic shows a ranking of the leading brands among Millennials in Denmark in 2019, by Word of Mouth (WMO) score. Netflix ranked first with a WMO score index of ****, followed by MobilePay, reaching a score of ****. Rema 1000 ranked third and had a score of **** in Denmark.
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YouGov. (September 2, 2019). Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/
YouGov. "Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score." Chart. September 2, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/
YouGov. (2019). Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/
YouGov. "Leading Brands among Millennials in Denmark in 2019, Ranked by Word of Mouth Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2019, /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/
YouGov, Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score ÌÇÐÄÆƽâ°æ, /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/ (last visited August 02, 2026)
Leading brands among Millennials in Denmark in 2019, ranked by Word of Mouth score [Graph], YouGov, September 2, 2019. [Online]. Available: /statistics/764406/leading-brands-among-millennials-in-denmark-ranked-by-word-of-mouth-score/
