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Share of consumers who bought a product after seeing it on social media in the last month in New Zealand in 2022, by generation

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Sources

Release date

December 2022

Region

New Zealand

Survey time period

May 2022

Number of respondents

1,085 respondents

Age group

18-65 years

Special properties

Nationally representative sample of New Zealanders

Citation formats

Share of shoppers who bought an item after seeing it on social media New Zealand 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 5, 2023
A survey conducted in May 2022 among New Zealand shoppers revealed that younger consumers were the most influenced to purchase products they had seen on a social media platform, with over ** percent of Gen Z respondents having bought a product they had seen on social media in the last month. In comparison, only percent of baby boomers reported purchasing a product they had viewed on social media in the last month.
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per month, billed annually 1
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