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What influences Generation Zalpha to ask their parents to purchase something in the UK and the U.S. in 2025

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Source

Release date

July 2025

Region

United Kingdom, United States

Survey time period

2025

Number of respondents

1 million

Age group

16-26 years

Citation formats

Gen Zalpha purchasing influences in the UK and the U.S. in 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 13, 2025

In 2025, around ** percent of Generation Zalpha in the UK and the U.S. said they would ask their parents to buy them something if it was from a brand that they liked. Just under ** percent said that they would want to buy a product of their friends had it.    

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