respondents were internet users; values refer to the share of respondents who use each channel as a primary source of information when researching brands
Citation formats
Main channels for online brand research Japan Q3 2024
A survey conducted during the third quarter of 2024 showed that **** percent of internet users in Japan used search engines as a primary source of information when they research brands online. Other common sources included product and brand websites, price comparison sites, and consumer reviews.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, und We Are Social, und Meltwater. "Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, We Are Social, Meltwater. (2025). Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1247194/japan-most-common-brand-research-channels/
DataReportal, and We Are Social, and Meltwater. "Most Common Sources Used for Online Brand Research among Internet Users in Japan as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1247194/japan-most-common-brand-research-channels/
DataReportal & We Are Social & Meltwater, Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1247194/japan-most-common-brand-research-channels/ (last visited July 27, 2026)
Most common sources used for online brand research among internet users in Japan as of 3rd quarter 2024 [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: /statistics/1247194/japan-most-common-brand-research-channels/
