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Share of primarily online shoppers who ordered directly from online marketplaces worldwide in 2022, by generational cohort

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Source

Release date

January 2023

Region

Worldwide

Survey time period

October and November 2022

Number of respondents

516 primarily online consumers*

Age group

18 years and older

Special properties

marketplace purchases over the past six months

Supplementary notes

* The study sampled a total of 11,300 consumers in North America, Europe and Asia-Pacific.

Citation formats

Global online marketplaces direct buyers 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 29, 2023

According to a 2022 global survey, millennials were the generation that made the highest number of direct purchases on online marketplaces. Over the six months leading up to the study, around ** percent of millennials bought from marketplaces. Gen Z online shoppers secured the second position, with ** percent of them opting to order goods directly from this channel.

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Online marketplacesAmazonMercado LibreeBay Inc.Alibaba Group
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