During a November 2024 survey among consumers identifying as Black and Pardo Brazilian in Brazil, nearly ** percent reported preferring products and services identified with the Black cause and/or supporting it. Almost ** percent said they had already stopped buying from a brand after feeling it disrespected or failed to support their ethnicity, while over ** percent stated they would actively boycott a brand on those grounds. According to another study, around six in **Brazilian consumers stopped buying from specific brands during the two years preceding September 2024, with one-fifth of them also criticizing those companies online.
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Grupo Meio & Mensagem. (November 19, 2024). Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. "Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024." Chart. November 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. (2024). Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem. "Black and Pardo Brazilian Consumer Attitudes toward Prioritizing and Boycotting Brands in Brazil as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2024, /statistics/1537358/black-consumer-boycott-brands-brazil/
Grupo Meio & Mensagem, Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1537358/black-consumer-boycott-brands-brazil/ (last visited July 29, 2026)
Black and Pardo Brazilian consumer attitudes toward prioritizing and boycotting brands in Brazil as of November 2024 [Graph], Grupo Meio & Mensagem, November 19, 2024. [Online]. Available: /statistics/1537358/black-consumer-boycott-brands-brazil/
