During a survey conducted among Canadian consumers in 2022, ** percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted. In fact, ** percent strongly agreed with this statement. At the same time * percent were of a contrary opinion.
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Ipsos. (January 5, 2023). Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022." Chart. January 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. (2023). Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada from 2015 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2023, /statistics/500870/canada-consumer-pay-more-trusted-brands/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/500870/canada-consumer-pay-more-trusted-brands/ (last visited July 23, 2026)
Share of consumers who would pay more for trusted brand products or services in Canada from 2015 to 2022 [Graph], Ipsos, January 5, 2023. [Online]. Available: /statistics/500870/canada-consumer-pay-more-trusted-brands/
