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Leading influences on choosing a brand or item according to consumers in the United States as of August 2023

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Source

Release date

October 2023

Region

United States

Survey time period

August 18 to 23, 2023

Number of respondents

4,440 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "When thinking about a brand or an item, what influences your decision most?"

The source does not specify the survey type.

Citation formats

Top influences on choosing a brand or item according to consumers in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 4, 2024
During an August 2023 survey among adults in the United States, approximately ** percent said a brand they already knew and trusted influenced their choice of brand or item. Around ** percent mentioned recommendations from friends and/or family.
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