During a survey conducted among Canadian consumers in 2021, ** percent of respondents aged 18 and ** strongly agreed that they would pay more for products and services from trusted brands, while the same was true for ** percent of respondents aged 65 and over. All in all, ** percent of responding Canadians were willing to pay more in support of products or services from companies and brands they trusted.
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Ipsos. (January 5, 2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/500966/canada-consumer-pay-more-trusted-brands-age/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group." Chart. January 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/500966/canada-consumer-pay-more-trusted-brands-age/
Ipsos. (2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/500966/canada-consumer-pay-more-trusted-brands-age/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada as of August 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jan 2022, /statistics/500966/canada-consumer-pay-more-trusted-brands-age/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/500966/canada-consumer-pay-more-trusted-brands-age/ (last visited July 21, 2026)
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by age group [Graph], Ipsos, January 5, 2022. [Online]. Available: /statistics/500966/canada-consumer-pay-more-trusted-brands-age/
