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Likelihood to engage with loyalty program promotions among consumers in the United States, the United Kingdom, and France in 2024, by age group

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Sources

Release date

March 2025

Region

France, United Kingdom, United States

Survey time period

July and August 2024

Number of respondents

21,700 respondents

Age group

18-74 years

Special properties

among consumers

Supplementary notes

The source does not specify the survey type.

Original question: How likely are you to engage with each of the following brand messages? [% answering 'very likely' or 'somewhat likely']

Citation formats

Consumer engagement with loyalty program promotions in the U.S., UK, and France 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 25, 2025

According to the 2024 survey, around ** percent of consumers in the United States, the United Kingdom, and France were very or somewhat likely to engage with loyalty program promotions. The share was slightly lower among consumers aged 18 to 24 years old, at ** percent.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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