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Leading factors influencing the choice of a favorite brand among children and teenagers in Brazil as of December 2025

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Sources

Release date

March 2026

Region

Brazil

Survey time period

March to December 2025

Number of respondents

4,788 respondents

Age group

3-18 years*

Method of interview

Online survey

Supplementary notes

* Respondents aged 3 to 5 answered with their parents.

Multiple answers were possible.

The date of release is the date of access.

Citation formats

Leading factors influencing brand choice among children and teenagers in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 30, 2026

During a 2025 online panel survey among children and teenagers in Brazil, around ***percent of respondents reported choosing a brand because it's fun. ** percent of participants linked their choice to the brand making them feel happy. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.

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Statistics on " Advertising and marketing to children and teenagers in Brazil "

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Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

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Spotlight: parental advisory

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Topics

Advertising to children in Brazil
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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