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Main reasons why consumers would use mobile messaging with a travel company in the United States as of July 2022, by generation

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Sources

Release date

October 2022

Region

United States

Survey time period

July 14 to 21, 2022

Number of respondents

1,016 respondents

Special properties

U.S. consumers and smartphone users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

The source defined "mobile messaging" as mobile communication via SMS and chat apps such as WhatsApp, Facebook Messenger, Instagram chat, Apple iMessage, and similar services.

The source divided the generations as follows: Gen Z (27 years and younger), Millennial (27-41 years), Gen X (42-57 years), Baby Boomer (57 years and older).

Citation formats

Main reasons why U.S. consumers would use travel mobile messaging 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2023
An October 2022 survey asked consumers in the United States about the main reasons why they would use mobile messaging with a travel company. According to the study, ** percent of surveyed Millennials would prefer using that service to receive booking updates. Meanwhile, ** percent of Gen Z and ** percent of Gen X respondents mentioned the possibility of getting information on travel products.
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Topics

Mobile travel trendsAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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