In the presented period (2023 to 2029), China is expected to retain the largest share of the global digital retail media advertising spending. However, the share is going to decrease steadily. U.S. market share is projected to peak in 2026, at ****Â percent, and then also start falling, albeit slowly. The rest of the world will gain on relevance annually.Â
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eMarketer. (May 28, 2025). Distribution of digital retail media advertising spending worldwide from 2023 to 2029, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1466344/digital-retail-media-ad-spend-country/
eMarketer. "Distribution of digital retail media advertising spending worldwide from 2023 to 2029, by country." Chart. May 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1466344/digital-retail-media-ad-spend-country/
eMarketer. (2025). Distribution of digital retail media advertising spending worldwide from 2023 to 2029, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1466344/digital-retail-media-ad-spend-country/
eMarketer. "Distribution of Digital Retail Media Advertising Spending Worldwide from 2023 to 2029, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2025, /statistics/1466344/digital-retail-media-ad-spend-country/
eMarketer, Distribution of digital retail media advertising spending worldwide from 2023 to 2029, by country ÌÇÐÄÆƽâ°æ, /statistics/1466344/digital-retail-media-ad-spend-country/ (last visited July 25, 2026)
Distribution of digital retail media advertising spending worldwide from 2023 to 2029, by country [Graph], eMarketer, May 28, 2025. [Online]. Available: /statistics/1466344/digital-retail-media-ad-spend-country/
