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What makes a great Gen Z brand?

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Source

Release date

February 2020

Region

United Kingdom

Survey time period

2020

Number of respondents

850 respondents

Age group

15 to 24 years old

Supplementary notes

Survey question as phrased by the source: "What makes a great Gen Z brand?"

Citation formats

What makes a great brand according to Generation Z in the UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2020

During a survey conducted in the United Kingdom in 2020, participants were asked what makes a great Gen Z brand. According to the resulting data, ** percent of young adults aged 15 to 24 years old answered 'ethics and politics'. Social awareness, however, is not the only main factor when it comes to brand perception, with ** percent citing 'aesthetics' as an important element. Only percent cared about a brand's affordability and trendiness, with ** percent preferring brands to display individuality and uniqueness.

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U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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per month, billed annually 1
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