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Adults' attitudes toward brands using generative artificial intelligence (AI) to make advertisements in the United States as of February 2023, by generation

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Source

Release date

February 2023

Region

United States

Survey time period

as of February 6, 2023

Number of respondents

1,050 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date or the type of the survey.
Percentage points exceeding 100 are probably due to rounding.

Citation formats

Attitudes toward brands using generative AI in ads in the U.S. 2023, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2024
As of February 2023, around ** percent of adult members of Generation Z surveyed in the United States reported strongly or somewhat supporting brands using generative artificial intelligence to make advertisements. Among millennials, the share reached ** percent. Overall, little more than one-third of U.S. adults supported generative AI in ads.
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