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Favorite brands among children and teenagers in Brazil as of December 2025

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Sources

Release date

March 2026

Region

Brazil

Survey time period

March to December 2025

Number of respondents

4,788 respondents

Age group

3-18 years*

Method of interview

Online survey

Supplementary notes

* Respondents aged 3 to 5 answered with their parents.

The date of release is the date of access.

Citation formats

Favorite brands among children and teenagers in Brazil 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 30, 2026

During a 2025 online panel survey among people aged three to 18 in Brazil, approximately ** percent chose YouTube as their favorite brand. Roblox followed second, chosen by percent. Netflix, McDonald's, and Nike tied for third place, each selected by around ****percent of respondents. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.

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Statistics on " Advertising and marketing to children and teenagers in Brazil "

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Other statistics that may interest you Advertising and marketing to children and teenagers in Brazil

Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

8

Spotlight: parental advisory

4

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Topics

Advertising to children in Brazil
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
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