Question: "Do you agree or disagree with the following statements? - I’m more likely to remember advertisements from companies or brands that I trust."
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Share of consumers who recall ads from trusted brands Canada 2019, by age
In a September 2019 survey conducted among consumers in Canada, ** percent of respondents aged between 18 and 34 years strongly agreed that they were more likely to remember advertising from brands or companies they trusted. The same was true for ** percent of surveyed Canadians aged 64 and over.
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Ipsos. (February 3, 2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/
Ipsos. "Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group." Chart. February 3, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/
Ipsos. (2020). Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/
Ipsos. "Percentage of Consumers Who Better Recall Advertising from Trusted Brands or Companies in Canada as of September 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2020, /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/
Ipsos, Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/ (last visited July 29, 2026)
Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2019, by age group [Graph], Ipsos, February 3, 2020. [Online]. Available: /statistics/666867/consumer-recall-of-ads-from-trusted-brands-canada-age/
