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Importance of customer experience on the price of purchases worldwide in 2018, by type of purchase

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Source

Release date

April 2018

Region

Worldwide

Survey time period

2018

Number of respondents

15,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Scale is out of 25.
Initial questions: "How much would you pay for the following product or service if the company provides a great customer experience?"

Citation formats

Importance of customer experience on price of purchases worldwide 2018

Published by Jenny Yang, Jun 5, 2019
This statistic shows the importance of customer experience on purchase price worldwide in 2018, by type of purchase. During the survey, ** percent of respondents would pay more for coffee if they had a good customer experience.
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