This survey shows the importance of customer service to customers' choice of or loyalty to a brand in 2018. During the survey, ** percent of respondents from the United States stated that customer service was very important to them when choosing a brand.
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Microsoft. (March 14, 2019). How important is customer service to you in your choice of, or loyalty to, a brand? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. "How important is customer service to you in your choice of, or loyalty to, a brand?." Chart. March 14, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. (2019). How important is customer service to you in your choice of, or loyalty to, a brand?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft. "How Important Is Customer Service to You in Your Choice Of, or Loyalty To, a Brand?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Mar 2019, /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/
Microsoft, How important is customer service to you in your choice of, or loyalty to, a brand? ÌÇÐÄÆÆ½â°æ, /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/ (last visited August 05, 2026)
How important is customer service to you in your choice of, or loyalty to, a brand? [Graph], Microsoft, March 14, 2019. [Online]. Available: /statistics/808348/importance-of-customer-service-to-customers-choice-of-or-loyalty-to-a-brand/