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Top customer service priorities worldwide for 2024

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Sources

Release date

June 2025

Region

Worldwide

Survey time period

2023

Number of respondents

297 customer service leaders

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Share of company sizes represented:
Less than 100 employees: 26 percent
100 to 499 employees: 28 percent
500 to 5000 employees: 26 percent
More than 5000 employees: 20 percent

Citation formats

Top customer service priorities worldwide for 2024

Published by Jenny Yang, Jun 20, 2025

The top customer service priority worldwide for 2024 was increasing customer satisfaction, with nearly ** percent of customer service leaders who stated this as their answer. Reducing customer service response time was somewhat further down in the list of top customer service priorities, with ** percent of respondents who claimed this was their top priority for 2024.

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AI use at contact centersCall center services industry in the U.S.Artificial intelligence (AI) worldwideGenerative artificial intelligence (AI)Generative artificial intelligence (AI) in business
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