Statistics about Advertising & Marketing in Germany
Statistics
- Most valuable German brands 2024
- Fastest growing German brands 2024
- Ströer's share in DOOH screens in Germany 2023, by type
- Favorite entertainment brands among boys aged 0-2 in Germany 2023
- Favorite entertainment brands among boys aged 3-6 in Germany 2023
- Favorite entertainment brands among boys aged 7-9 in Germany 2023
- Favorite entertainment brands among boys aged 10-14 in Germany 2023
- Favorite entertainment brands among men aged 15-25 in Germany 2023
- Favorite entertainment brands among girls aged 0-2 in Germany 2023
- Favorite entertainment brands among girls aged 3-6 in Germany 2023
- Favorite entertainment brands among girls aged 7-9 in Germany 2023
- Favorite entertainment brands among girls aged 10-14 in Germany 2023
- Favorite entertainment brands among women aged 15-25 in Germany 2023
- Entertainment brands with highest awareness among boys aged 0-2 in Germany 2023
- Entertainment brands with highest awareness among boys aged 3-6 in Germany 2023
- Entertainment brands with highest awareness among boys aged 7-9 in Germany 2023
- Entertainment brands with highest awareness among boys aged 10-14 in Germany 2023
- Entertainment brands with highest awareness among men aged 15-25 in Germany 2023
- Entertainment brands with highest awareness among girls aged 0-2 in Germany 2023
- Entertainment brands with highest awareness among girls aged 3-6 in Germany 2023
- Entertainment brands with highest awareness among girls aged 7-9 in Germany 2023
- Entertainment brands with highest awareness among girls aged 10-14 in Germany 2023
- Entertainment brands with highest awareness among women aged 15-25 in Germany 2023
- Leading health tracking apps by aided brand awareness in Germany 2023
- Leading pen brands by aided brand awareness in Germany 2023
- Leading language learning apps by aided brand awareness in Germany 2023
- Leading e-bike brands by aided brand awareness in Germany in 2023
- Leading fairtrade chocolate brands by aided brand awareness in Germany in 2023
- Leading energy tracking brands by aided brand awareness in Germany in 2023
- Leading dietary supplements brands by aided brand awareness in the US 2023
- Leading vacation rentals brands by brand awareness in Germany 2023
- Leading electronics recommerce brands by brand awareness in Germany 2023
- Leading sustainable menstrual care brands by brand awareness in Germany 2023
- Leading dog toys brands by brand awareness in Germany 2023
- Top energy snack brands by aided brand awareness in Germany 2023
- Leading shared mobility brands in Germany 2023, by brand awareness
- Leading pet food brands in Germany 2023, by brand awareness
- Brand purchase criteria in Germany 204
- Leading media agency groups in Germany 2023, by new business value
- Leading media and ad agencies in Germany 2023, by new business value
- Brand value share in Germany 2024, by sector
- Most creative ad campaigns in Germany 2023
- Most effective advertisers in Germany 2023
- Most creative advertising agencies in Germany 2023
- Brands that stand out the most at festivals in Germany 2022
- Opinion on brands and branded products in Germany 2023
- Most valuable German brands 2023
- Leading brands in Germany 2022
- Marketers valuing consultations with third party ahead of campaign launch Europe 2021
- Top ways marketing campaigns have changed with social movements in Europe 2021
- Company departments in charge of social issues according to marketers in Europe 2021
- Brands who would end a partner collaboration due to differing values in Europe 2021
- Top effects of marketing campaigns based on social matters in Europe 2021
- Marketers with campaigns based on social matters in Europe 2021
- Top ways brands should behave when addressing trending social matters Europe 2021
- Top actions brands should perform when tackling social matters in Europe 2021
- Leading types of impact of brands on social matters in Europe 2021
- Marketers thinking brand positions on social matters can have an impact Europe 2021
- Most valuable German brands 2021
- Leading consumer electronics brands among children and adolescents in Germany 2019
- Highest spending advertisers in Germany 2017
- Brand value of the leading 20 most valuable German brands 2012
- Reasons to be a fan of a brand on Facebook in Germany
- Companies with the best digital CSR activities in Germany 2025
- Customer experience in marketing: declared and actual importance in Europe 2015
- Expenditure on sales and retail trade by advertising medium in Germany in 2022
- Ranking of the Most Valuable German Brands in 2025
- Level of consumer brand loyalty worldwide 2021-2024, by type
- Factors negatively impacting brand loyalty worldwide 2024
- Marketing spending growth in Germany 2025
- Leading marketing objectives in Germany 2024
- Leading marketing priorities in Germany 2024
- Importance of genAI in marketing in Western Europe 2024
- Marketing spending growth in Western Europe 2025
- Strategic media priorities in Western Europe 2024
- Role of personalization in consumer loyalty in Germany 2024, by age
- Ways consumers show loyalty to retailers in Germany 2024
- Drivers of customer loyalty in Germany 2024
- Level of consumer brand loyalty in Germany 2024, by age
- Willingness to switch to a cheaper brand in Germany 2024, by age
- Methods driving virtual event registrations by marketers in Europe & the U.S 2024
- Level of consumer brand loyalty in Germany 2022-2024
- Most creative agencies in Germany in December 2023
- Y-o-y change of dialogue marketing ad spending in Germany 2013-2023
- Dialogue marketing advertising expenditure in Germany 2017-2023
- Distribution of service provider ad spending in Germany 2023, by type
- Distribution of retail ad spending in Germany 2023, by type
- Fee revenues of the largest PR agencies in Germany 2022 and 2023
- Trust in product research results in Germany 2024, by platform
- Strengths of affiliate marketing worldwide 2024
- Top sources for luxury product information in Germany 2022
- Top challenges with hybrid customer experience in the U.S. and W. Europe 2021
- Customer loyalty benefits in Western Europe and the U.S. 2021
- Marketing channels used by digital economy companies in Germany 2022
- Top features of an emotional connection to a brand in the U.S. & Western Europe 2021
- Top features of a great CX according to adults in the U.S. and Western Europe 2021
- Satisfaction with interactions with brands in the U.S. & Europe 2021, by generation
- Customer willingness to pay more for a great CX in the U.S. & Western Europe 2021
- Customer satisfaction with interactions with companies in the U.S. & Europe 2021
- Store types with the highest customer expectations in the U.S. & Western Europe 2021