During a summer 2024 survey carried out among in-house and agency marketers from France, Germany, Italy, Spain, and the United Kingdom, ** percent of respondents stated that they expected their marketing spending to remain the same in the coming 12 months while ** percent expected the expenditure would increase. However, roughly ** said they expected a marketing budget cut.
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AudienceXpress. (November 25, 2024). Change in marketing spending in Western Europe between summer 2024 and summer 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1337190/marketing-spending-change-eu/
AudienceXpress. "Change in marketing spending in Western Europe between summer 2024 and summer 2025." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1337190/marketing-spending-change-eu/
AudienceXpress. (2024). Change in marketing spending in Western Europe between summer 2024 and summer 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1337190/marketing-spending-change-eu/
AudienceXpress. "Change in Marketing Spending in Western Europe between Summer 2024 and Summer 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/1337190/marketing-spending-change-eu/
AudienceXpress, Change in marketing spending in Western Europe between summer 2024 and summer 2025 ÌÇÐÄÆƽâ°æ, /statistics/1337190/marketing-spending-change-eu/ (last visited July 23, 2026)
Change in marketing spending in Western Europe between summer 2024 and summer 2025 [Graph], AudienceXpress, November 25, 2024. [Online]. Available: /statistics/1337190/marketing-spending-change-eu/
