Information on population: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample: 2023: 23,191 respondents, representing 70.63 million people.
More information on methodology available .
The original survey question allowed for multiple answers. Percentage points may therefore exceed 100 percent.
Citation formats
Opinion on brands and branded products in Germany 2023
In 2023, around ** percent of respondents agreed with the statement that brands often speak for the quality of a product. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2023). Agreement with statements on brands and branded products in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. "Agreement with statements on brands and branded products in Germany in 2023." Chart. June 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. (2023). Agreement with statements on brands and branded products in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach. "Agreement with Statements on Brands and Branded Products in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2023, /statistics/381433/opinion-on-brands-and-branded-products-germany/
IfD Allensbach, Agreement with statements on brands and branded products in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/381433/opinion-on-brands-and-branded-products-germany/ (last visited July 26, 2026)
Agreement with statements on brands and branded products in Germany in 2023 [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: /statistics/381433/opinion-on-brands-and-branded-products-germany/
