Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a 2024 survey carried out among in-house and agency marketers, ** percent of respondents from the United Kingdom stated they included harnessing the benefits of generative artificial intelligence (gen AI) under their strategic media priorities. In France, the share stood at **Ìý±è±ð°ù³¦±ð²Ô³Ù.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
European Marketing Confederation. (November 25, 2024). Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024." Chart. November 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. (2024). Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation. "Share of Marketers Who Included Generative Artificial Intelligence (Genai) in Strategic Media Priorities in Selected Countries in Western Europe as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Nov 2024, /statistics/1478530/take-up-ai-marketing-europe/
European Marketing Confederation, Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1478530/take-up-ai-marketing-europe/ (last visited July 28, 2026)
Share of marketers who included generative artificial intelligence (genAI) in strategic media priorities in selected countries in Western Europe as of August 2024 [Graph], European Marketing Confederation, November 25, 2024. [Online]. Available: /statistics/1478530/take-up-ai-marketing-europe/
