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Leading brand loyalty drivers among consumers in Germany as of June 2024

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Sources

Release date

September 2024

Region

Germany

Survey time period

June 12 to 17, 2024

Number of respondents

2,007 respondents

Age group

16 years and older

Citation formats

Drivers of customer loyalty in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 27, 2025

During a 2024 survey carried out in the Germany, ** percent of responding consumers stated that high-quality products positively impacted their brand loyalty. Approximately said the same about brands that stayed out of politics.

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