The survey was carried out among consumers who spent at least 2,500 euros on luxury fashion, 2,500 euros on luxury jewelry, 2,500 euros on luxury watches, or 3,500 euro on luxury interior design items in the 12 months leading up to the survey.
Multiple answers were possible.
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Top sources for luxury product information in Germany 2022
During a 2022 survey carried out among luxury goods buyers in Germany, it was found that brand websites were the most popular source of information (such as reviews, recommendations, or ideas) on luxury goods, named by ** percent of respondents. YouTube ranked second, mentioned by ** percent. Among the most used sources presented, **** were social networks.
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WatchPro. (June 21, 2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of luxury product information used by luxury product buyers in Germany as of late 2022." Chart. June 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1407556/information-sources-luxury-products-germany/
WatchPro. (2023). Sources of luxury product information used by luxury product buyers in Germany as of late 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1407556/information-sources-luxury-products-germany/
WatchPro. "Sources of Luxury Product Information Used by Luxury Product Buyers in Germany as of Late 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2023, /statistics/1407556/information-sources-luxury-products-germany/
WatchPro, Sources of luxury product information used by luxury product buyers in Germany as of late 2022 ÌÇÐÄÆƽâ°æ, /statistics/1407556/information-sources-luxury-products-germany/ (last visited July 22, 2026)
Sources of luxury product information used by luxury product buyers in Germany as of late 2022 [Graph], WatchPro, June 21, 2023. [Online]. Available: /statistics/1407556/information-sources-luxury-products-germany/
