Increasing prices, drop in quality, and poor customer service were the main factors negatively impacting brand loyalty, according to consumers surveyed in the United States, the United Kingdom, Germany, and Australia in June 2024. Each issue was mentioned by over ** percent of respondents. *** out of 10 customers mentioned a brand making it harder to speak to a human as an aspect affecting their loyalty.
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SAP, & SAP Emarsys. (May 19, 2025). Leading factors negatively impacting brand loyalty according to consumers worldwide as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1618680/factors-negatively-impacting-brand-loyalty/
SAP, und SAP Emarsys. "Leading factors negatively impacting brand loyalty according to consumers worldwide as of June 2024." Chart. May 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1618680/factors-negatively-impacting-brand-loyalty/
SAP, SAP Emarsys. (2025). Leading factors negatively impacting brand loyalty according to consumers worldwide as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1618680/factors-negatively-impacting-brand-loyalty/
SAP, and SAP Emarsys. "Leading Factors Negatively Impacting Brand Loyalty According to Consumers Worldwide as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2025, /statistics/1618680/factors-negatively-impacting-brand-loyalty/
SAP & SAP Emarsys, Leading factors negatively impacting brand loyalty according to consumers worldwide as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1618680/factors-negatively-impacting-brand-loyalty/ (last visited July 27, 2026)
Leading factors negatively impacting brand loyalty according to consumers worldwide as of June 2024 [Graph], SAP, & SAP Emarsys, May 19, 2025. [Online]. Available: /statistics/1618680/factors-negatively-impacting-brand-loyalty/
