During a 2024 survey, ** percent of responding consumers from Generation Z (aged 16 to 27) from Germany stated that they would switch to a cheaper product of a different brand. The same was true for **Â percent of the Generation X (44 to 59 years of age).Â
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Markenartikel Magazin. (September 18, 2024). Share of consumers who would switch to a cheaper product of a different brand in Germany as of June 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1617324/consumer-cheaper-brand-switch-germany/
Markenartikel Magazin. "Share of consumers who would switch to a cheaper product of a different brand in Germany as of June 2024, by age group." Chart. September 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1617324/consumer-cheaper-brand-switch-germany/
Markenartikel Magazin. (2024). Share of consumers who would switch to a cheaper product of a different brand in Germany as of June 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1617324/consumer-cheaper-brand-switch-germany/
Markenartikel Magazin. "Share of Consumers Who Would Switch to a Cheaper Product of a Different Brand in Germany as of June 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2024, /statistics/1617324/consumer-cheaper-brand-switch-germany/
Markenartikel Magazin, Share of consumers who would switch to a cheaper product of a different brand in Germany as of June 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1617324/consumer-cheaper-brand-switch-germany/ (last visited July 17, 2026)
Share of consumers who would switch to a cheaper product of a different brand in Germany as of June 2024, by age group [Graph], Markenartikel Magazin, September 18, 2024. [Online]. Available: /statistics/1617324/consumer-cheaper-brand-switch-germany/
