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Leading actions brands should take when tackling social issues according to marketers in selected European countries as of October 2021

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Source

Release date

April 2022

Region

France, Germany, Netherlands, Spain

Survey time period

September 27 to October 1, 2021

Number of respondents

800*

Special properties

among marketing managers

Method of interview

Online survey

Supplementary notes

* 200 respondents per surveyed country.

Citation formats

Top actions brands should perform when tackling social matters in Europe 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2022
According to a survey carried out among marketers in France, Germany, Spain and the Netherlands between September and October 2021, percent of respondents felt that when tackling social issues, brands should address all the social matters that they believe in. This value was highest among French respondents and lowest among those in the Netherlands. Conversely, percent of Dutch respondents felt that brands should address social matters that are trending, compared to percent of French respondents.
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