* The 2024 survey was carried out among 12,041 consumers from Australia, Germany, the United Arab Emirates, the United Kingdom, and the United States. The source does nor provide a separate number for the Germany. Figure for 2023 was retrieved from an earlier publication. The source does not provide information about the age of survey respondents or the type of survey used.
Citation formats
Level of consumer brand loyalty in Germany 2022-2024
During a 2024 survey, ** percent of responding consumers from Germany stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at ** percent.
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SAP Emarsys. (September 24, 2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1459523/consumer-brand-loyalty-germany/
SAP Emarsys. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany from 2022 to 2024." Chart. September 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1459523/consumer-brand-loyalty-germany/
SAP Emarsys. (2024). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1459523/consumer-brand-loyalty-germany/
SAP Emarsys. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores in Germany from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2024, /statistics/1459523/consumer-brand-loyalty-germany/
SAP Emarsys, Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1459523/consumer-brand-loyalty-germany/ (last visited July 22, 2026)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany from 2022 to 2024 [Graph], SAP Emarsys, September 24, 2024. [Online]. Available: /statistics/1459523/consumer-brand-loyalty-germany/
