This statistic shows data on advertising expenditure in retail sales and trade in Germany in 2022, by advertising medium. In the referenced year, the advertising expenditure of this sector on print media ads was approximately billion euros. In the same year, the retail industry spent a total of billion euros on direct mail with full addresses.
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Deutsche Post. (July 20, 2023). Advertising expenses in retail trade in Germany in 2022, by advertising medium (in millions of euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/
Deutsche Post. "Advertising expenses in retail trade in Germany in 2022, by advertising medium (in millions of euros)." Chart. July 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/
Deutsche Post. (2023). Advertising expenses in retail trade in Germany in 2022, by advertising medium (in millions of euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/
Deutsche Post. "Advertising Expenses in Retail Trade in Germany in 2022, by Advertising Medium (in Millions of Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jul 2023, /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/
Deutsche Post, Advertising expenses in retail trade in Germany in 2022, by advertising medium (in millions of euros) ÌÇÐÄÆƽâ°æ, /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/ (last visited August 01, 2026)
Advertising expenses in retail trade in Germany in 2022, by advertising medium (in millions of euros) [Graph], Deutsche Post, July 20, 2023. [Online]. Available: /statistics/1631964/spending-in-germany-on-retail-sales-and-commerce-by-advertising-media/
