A. Guttmann
Research Lead covering media
Digital advertising in the Asia-Pacific region - statistics & facts
While digital advertising is a highly dynamic and constantly evolving industry per se, it is currently undergoing one of its most pivotal stages. The coronavirus pandemic has led to a huge growth of the online population worldwide, so the industry can cater to an audience bigger than ever. At the same time, digital advertising is susceptible to fast-changing online privacy regulations and is facing the looming third-party cookie deprecation on Google Chrome in 2023.
With over two billion internet users, the Asia-Pacific region poses a particularly appealing yet challenging market for online advertisers.
